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Tesla's Cybercab Hits a Federal Wall: The Regulatory Math Every Founder Building Autonomous Tech Needs to See•One App Said No to 'Lake America' - and Rocketed to No. 1•Ford's $28,350 Fathom Is the Affordable Electric Truck Founders Actually Want to Drive•Meta's $17 Billion Teen-Safety Settlement Has a Catch: TikTok and YouTube Have to Pay Too•Chipotle Pulls Jalapeños After 110 Salmonella Cases — Here's What Its Traceability Playbook Actually Did•FIFA's $20 Billion Power Grab Collapsed in 72 Hours — Here's What Founders Can Learn About Opaque Deals•4 Lounges, 1 Credit Card: Southwest's Playbook to Turn Loyalty Into Revenue•Dyson's $500 Toothbrush: The Pricing Playbook Behind Its Boldest Bet Yet•How Olivia Rodrigo Turned One Festival Into a $20 Million Fundraising Machine•An AirTag Inside a Rare Book Led Straight to Amazon's AI Training Warehouse•Tesla's Cybercab Hits a Federal Wall: The Regulatory Math Every Founder Building Autonomous Tech Needs to See•One App Said No to 'Lake America' - and Rocketed to No. 1•Ford's $28,350 Fathom Is the Affordable Electric Truck Founders Actually Want to Drive•Meta's $17 Billion Teen-Safety Settlement Has a Catch: TikTok and YouTube Have to Pay Too•Chipotle Pulls Jalapeños After 110 Salmonella Cases — Here's What Its Traceability Playbook Actually Did•FIFA's $20 Billion Power Grab Collapsed in 72 Hours — Here's What Founders Can Learn About Opaque Deals•4 Lounges, 1 Credit Card: Southwest's Playbook to Turn Loyalty Into Revenue•Dyson's $500 Toothbrush: The Pricing Playbook Behind Its Boldest Bet Yet•How Olivia Rodrigo Turned One Festival Into a $20 Million Fundraising Machine•An AirTag Inside a Rare Book Led Straight to Amazon's AI Training Warehouse•
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The Columnists

Six beats, six named voices. Every Scale. story is signed by the columnist responsible for its section — and for its judgment.
CBCasey BramwellStartupCasey Bramwell covers the zero-to-one years — ideas, first customers, fundraising and the unglamorous work of getting a company off the ground.Read the column →RORachel OtisGrowRachel Otis covers growth: sales, marketing, pricing and the strategy calls that turn a small business into a bigger one.Read the column →MHMarcus HaleLeadMarcus Hale covers leadership and management — hiring, culture, headcount and the habits of people who run great companies.Read the column →JCJune CallowayInnovateJune Calloway covers innovation and trends — the new ideas, categories and consumer shifts that decide who's ahead next year.Read the column →EPEthan ParkTechnologyEthan Park covers AI, software and the tools reshaping how business gets done — always through the lens of what an owner should do about it.Read the column →LKLaura KesslerMoneyLaura Kessler covers capital, taxes, markets and the economy — a founder's guide to the numbers, from runway to revenue.Read the column →

The newsroom

SRSam RutledgeFounderSam Rutledge started Scale. on a simple bet: founders don't need more noise, they need a playbook. He sets the outlet's north star — practical, optimistic, useful.
DADiane ArcherEditor-in-ChiefDiane Archer runs the newsroom and its standard: every story has to help a founder make a better decision, and no fact runs without at least two independent sources.